Messages from the Conference

One message captured the scale of the effort: Gravitate Health began as a European project conversation and grew quickly into a global outreach spanning over 100 countries, building a community united around a shared vision: leveraging transformation to electronic medicinal product information (ePI) to make trusted health information more accessible, understandable, and meaningful for people.

Partners highlighted the following takeaways:

Cross-border and multilingual support. Gravitate Health made a significant contribution to the development of cross-border and multilingual information support for patients’ medicines lists and is one of the drivers to establish, expand the use of, and add the value of electronic product information (ePI).

Trusted information & privacy protection. Trusted health information was central to the project’s approach, and our demonstration of G-lens^® functionality comes as “built in not bolted on” to respect patient privacy and protect integrity.

Technical standards. The Gravitate Health project has been successful in the development and driving adoption of the HL7 FHIR ePI Implementation Guide, working with regulators, standards community, industry and all relevant stakeholders globally. Collaboration with UNICOM (H2020 project) on uptake of ISO IDMP standards can expand this to enable efficient delivery of ePIs in multiple languages.

Global outreach. International collaboration was achieved through the Vulcan Accelerator Connectathons, and the ePI on FHIR around the Globe webinar series enabled through partnerships with trade associations and extensive participation by regulators in Europe, the Asia – Pacific, Middle East, North America and Latin America.

Institutional collaboration. A joint declaration on joint effort with the EMA on the ePI Implementation Guide, alongside the Gravitate Health ePI Technology Community and the Gravitate Health Open E2E ePI Community, and extensive interactions with other projects, networks and initiatives about ePI, were central to the project’s outreach and built partnerships.

Dedicated, systematic end-user engagement. Collaboration with Global Health Connector ecosystems in Europe, Asia, Australia and Latin America; the HIMSS communities; the PEOF community; patient council and participants in our testing scenarios, as well as the dedicated User Advisory Group (UAG) facilitated by EPF, demonstrate that “patient voice” and end-user guidance express our commitment to ensure that end-users, citizens, patients and their support network are fully in control.

Inclusive dialogue. The conference gave space to a range of perspectives — both those advocating for the digitization of the paper leaflet and those taking a skeptical approach. This reflects the user engagement, co-creation, and testing methodology that shaped G-lens functionality throughout the project, ensuring it evolved in line with real needs. The findings provide a foundation for scaling, standardization, and continued innovation.

Testing and validation of the G-lens^® enabled personalization, in our test scenarios with different user groups and different regions, reflecting the core idea of Gravitate Health . This seems to trigger a measurable shift in how people imagined their ability to understand and manage medicine information. Moreover, when applying our hybrid modeling approach (empirical + literature) the G-lens^® function is cost-effective in the scenarios we modelled.

Our White paper on “The future of digital services for electronic product information (ePI) and health education material (HEM)” proposed a call to action to endorse the value of responsible personalization of health information and wider adoption of ePI across health systems to meet the needs of diverse user groups.

Continued commitment to advance personalization of health information. Building on Gravitate Health’s advancement of the ePI and health information from trusted sources, the Gravitate Center for Trusted Health Information (hosted by University of Oslo – Institute for Health and Society) has been established as a custodian for the work ahead.